Real estate consumer behaviour is changing in the time of the pandemic. There is a demand for an evolved lifestyle in tier 2 and 3 cities. This demand includes better housing opportunities. There is a surge in the demand for better and spacious residential properties in these cities.

Since the pandemic, there are many factors that have affected the industry as well as home buyers and set new trends and consumer expectations. The change in lifestyle stems from the conditions that the pandemic has created for the common middle class person. Most of it is the fact that people have to work from home and/or study from home these days. This results in the need for a home that can house a good work-life balance and provide the right and quiet atmosphere necessary for such homeowners.

Tier 2 & 3 cities, which are basically the developing cities, are seeing a great investment from businesses and property buyers mainly because of more affordability. Besides affordability, the other factor that’s driving people to buy properties in such locations is the need to own a secondary property unit.

Many companies across various industries are shifting locations too, because of affordability and cheaper workforce. And the government policies aiding the common buyer – AMRUT, Smart City projects, the unchanged repo rates by the RBI is further giving people the reasons to invest heartily in non-metro locations across the country.

If the current trends are to continue, it will result in a fruitful transformation of the realy scene in the country. With property investments, business investments is likely to follow and that will benefit the workforce of the country too. Moreover, further acceleration in growth of these cities is anticipated in the coming years post recovery of the economy.