Gurugram is no longer the costliest city to live in but is it the right location for the middle class? To find an answer to this, we must study the property-hunting criteria of the middle class.

Modest Pricing

Affordability of property is a primary factor for the middle class. In the initial developmental stages of property in Gurugram, affordable projects were scarce. With the construction of the Dwarka Expressway, and affordable housing schemes introduced by the Haryana government, budget-appropriate projects have sprung up in Gurugram. 

Value for money

If one thing that the middle prioritizes, it is getting the value for money. The middle-class is mostly family-oriented so the emphasis is on space. For a family, a house should be spacious and the location of the property should be in a non-congested but accessible place with family-oriented surroundings. The location should come with a host of relevant amenities too.

Connectivity

Close proximity to all the key places for education, medical facilities, and recreation is also a factor for the middle-class population. Moreover, accessibility to SEZs for job-opportunities will be an added attractive factor.

Conclusion

Now that we know the factors that attract the middle-class population to invest in a location, let’s see if Gurugram is the right place for investment. When it comes to pricing, there is a huge number of established and upcoming affordable residential and commercial real estate projects in Gurugram that lie in close proximity to key zones. These projects specially target investment from the middle-class and provide the needed amenities like gym, parks, etc. There are SEZs in Sohna Road, Manesar, Neemrana, and other nearby areas that make jthe location ideal for the job-hunting population. 

In short, Gurugram truly is the suitable location for not only making high-end investments but for making affordable, high-value investments as well.